Professional Diploma in Digital Marketing (Top-up)
Professional Diploma in Digital Marketing
16 Weeks (Part-time)
(Synchronous & Asynchronous E-learning)
Upon completion of the Professional Diploma in Digital Marketing Implementation (Top-Up), learners will be equipped with the requisite skills to pursue diverse job roles in the dynamic field of digital marketing. With a comprehensive understanding of solution sales, generative AI, agile project management, and practical experience gained through the capstone project, graduates will be primed for positions such as digital marketing manager, social media strategist, SEO specialist, and more. This diploma offers a gateway to opportunities across various industries, allowing individuals to thrive in a landscape where digital presence and marketing strategies are paramount for organizational success.
Throughout the course, learners will delve into Module 1, focusing on Solution Sales, where they will gain insights into effective sales techniques tailored for digital marketing solutions. They will learn to identify client needs, craft persuasive proposals, and navigate the sales process proficiently. Module 2 introduces Generative AI, providing learners with a deep understanding of how artificial intelligence can revolutionize marketing strategies. Through hands-on exercises and case studies, students will explore the applications of AI in content generation, personalization, and predictive analytics, enhancing their ability to harness data-driven insights for marketing campaigns. In Module 3, Agile Project Management principles are elucidated, enabling learners to streamline workflows, foster collaboration, and adapt to evolving project requirements in the fast-paced digital marketing landscape. They will acquire practical skills in sprint planning, backlog grooming, and stakeholder management, essential for executing successful marketing initiatives. In the Module 4, learners will undertake the Capstone Project - Digital Marketing & Implementation. Here, they integrate their acquired knowledge and skills to develop a comprehensive digital marketing strategy from inception to implementation. Guided by industry experts, learners will apply strategic thinking, market analysis, and digital tools to execute campaigns that drive tangible results for businesses.
By the end of this capstone project, graduates will emerge with a robust portfolio showcasing their ability to devise and execute effective digital marketing strategies, positioning themselves as invaluable assets in today's competitive job market.
Course Knowledge, Skills & Ability Summary
Strategize, execute, and optimize comprehensive solution sales and digital marketing campaigns leveraging Generative AI and Agile project management principles.
Blended Learning Journey
(242 Hours)
The "Solution Sales" module equips learners with comprehensive knowledge and essential skills to excel in the Omni-Channel Solution Sales landscape. Through engaging with instructional units such as Sales Canvas Development, Customer Persona and Product Market Fit, Sales Discovery and Omni-Channel Solution Sales, Sales Closure, and After Sales Engagement, learners will gain a deep understanding of key concepts and strategies crucial for successful Omni-Channel Solution Sales.
In this module, learners will develop a strong foundation in Omni-Channel Solution Sales by acquiring skills in creating effective sales strategy plans.
They will learn to identify target market segments through the creation of customer persona profiles and validate product-market fit through market research and analysis. Additionally, learners will design a structured process for the discovery phase of the sales cycle and implement closing techniques to secure successful sales deals. The module will also emphasize the importance of after-sales engagement, focusing on building long-term customer relationships, higher customer lifetime value, and ensuring customer satisfaction.
This module also contains project tasks such as developing Sales Canvas templates, creating customer persona profiles, conducting market research, designing a structured discovery process, and implementing closing techniques, where learners will have the opportunity to apply their knowledge and enhance their skills in practical scenarios. This module empowers learners with a comprehensive skill set to thrive in the dynamic world of Solution Sales, enabling them to achieve sales success and effectively navigate the digital era.
In the "Generative AI" module, learners will learn about different AI models and how they're used in real life. We'll start with the basics of these AI models, understanding how they work. We'll also explore practical tools like ChatGPT, Copilot, and Power Virtual Agents from Microsoft. By using these tools, learners will discover how Generative AI can be applied in various ways, like research and creating content.
In this module, learners will explore the practical applications of ChatGPT and Microsoft 365 Copilot. They'll uncover how ChatGPT is used in real life, such as in research, creating content, boosting business productivity, and assisting with customer support. Through hands-on experiences, participants will learn how to use AI tools like ChatGPT and Microsoft Copilot to craft engaging and interactive content. Furthermore, the module will equip learners with the skills to create functional ChatBots using Microsoft Power Virtual Agents and Copilot, facilitating smooth interactions with users.
By the end of this module, participants will have a solid grasp of AI models, as well as practical expertise in effectively utilizing ChatGPT, Copilot, and Microsoft Power VA for tasks like content creation, multimedia presentations, improving business productivity, and enhancing customer support.
The Agile Management course offers a transformative experience, equipping businesses with essential skills and tools to thrive in today's dynamic environment. Participants gain proficiency in Agile principles, fostering adaptability, collaboration, and continuous improvement. Comprehensive Instructional Units shape agile leaders capable of navigating complexity, employing Scrum methodology, leading teams, and delivering value-driven outcomes. The Agile Management Capstone provides a framework for implementing agility in Business-as-Usual activities, ensuring efficient and customer-centric delivery while reducing risk.
Beginning with "Adapt to Complexity using Empiricism and Scrum," participants delve into core Agile Management principles, mastering complexity and Scrum. Subsequent units cover leadership, organizational agility, growth strategies, metrics, and creating an agile culture. Participants learn to create efficient workspaces, facilitate Scrum events, and plan releases predictably. "Build Effective Scrum Teams & Prioritize Valuable Business Outcomes" focuses on team dynamics and product backlog management.
"Conduct Effective Scrum Events for High Performing Teams" refines skills in sprint planning and daily scrum ceremonies. The core units conclude with "Implement Continuous Growth and Development," exploring the learning loop concept within the broader Agile ecosystem.
Hands-on projects engage participants in applying learned skills, integrating Scrum framework and agile leadership. The Agile Management Capstone integrates real-world business applications, allowing participants to map out business value, define strategic outcomes, and use Scrum for impactful project delivery.
Completing the course, participants emerge as Agile Management champions, adept at navigating business complexities, optimizing outcomes, and propelling organizations toward sustainable success in an agile world.
The capstone project encompasses a holistic approach to digital marketing, integrating solution sales and generative AI principles to drive innovation and effectiveness. Beginning with the creation of a Digital Marketing Strategy for a New Product Launch, the project delves into crafting a comprehensive Content Marketing Plan aimed at bolstering brand awareness and engagement across diverse digital platforms. It further involves the meticulous optimization of SEO strategies to augment organic visibility and website traffic, alongside the evaluation and refinement of Social Media Advertising Campaigns to maximize ROI and achieve specific marketing objectives such as lead generation or sales.
Implementing Email Marketing Automation and enhancing Conversion Rate Optimization for e-commerce websites are pivotal components of the project, aimed at nurturing leads, enhancing customer retention, and driving conversions effectively. Additionally, exploring the integration of Generative AI in Digital Marketing and adopting Agile Project Management methodologies ensure adaptability and efficiency in project execution.
The capstone also emphasizes mastering Copywriting Strategies for Effective Digital Marketing and Omni-Channel Solution Sales Integration for a Seamless Customer Experience, along with Customer Journey Mapping and Optimization. Moreover, utilizing Web Data Analysis and Insights for Marketing Decision-Making enhances the project"s ability to make informed, data-driven decisions to optimize marketing strategies for tangible business outcomes and superior customer engagement.