Postgraduate Diploma in Digital Marketing

This module, 'Basic Digital Marketing,' equips learners with comprehensive knowledge and practical skills to excel in the dynamic field of online marketing. Through interactive coursework and hands-on projects, participants will develop expertise in Google Ads Foundation, Social Media Marketing with Facebook Ads, Search Engine Optimization (SEO), Web Analytics, and Email Marketing. They will learn to implement an integrated digital marketing strategy that maximizes online visibility, drives targeted traffic, and optimizes conversion rates.

By the end of the module, learners will gain a deep understanding of the key elements of digital marketing and their practical applications. They will be able to effectively create and manage online advertising campaigns using Google Ads, harness the power of Facebook Ads for targeted audience engagement, and employ SEO techniques to improve website visibility on search engines. Additionally, learners will acquire the skills to track and analyze website performance through web analytics, enabling them to make data-driven decisions and optimize marketing strategies. Furthermore, participants will learn how to design and execute compelling email marketing campaigns that drive customer engagement and conversions.

The module 'Content Marketing and Video' equips learners with essential knowledge and skills for digital marketing success. Through instructional units, learners will gain expertise in key areas such as content marketing, brand-building content creation, email marketing, website design, and video production.

In the first set of units, learners will explore content marketing strategies and learn how to create valuable and engaging content to attract and connect with target audiences. They will understand the importance of brand building and develop skills in crafting compelling content across various channels. Additionally, learners will delve into email marketing, mastering the art of creating engaging email content and designing effective sequences for lead nurturing and conversions. The module's second set of units focuses on website design using WordPress and video production. Learners will learn to design user-friendly and visually appealing websites, incorporating responsive design principles. They will also acquire skills in producing captivating promotional videos that effectively convey brand messages and engage the intended audience through compelling storytelling techniques.

By implementing various projects encompassing content marketing strategies, brand-building content creation, email marketing campaigns, WordPress website design, and promotional video production, learners will gain hands-on experience and practical skills necessary for success in the dynamic field of digital marketing.

The module 'Marketing Automation & CRM Apps' equips learners with the knowledge and skills to leverage marketing automation and customer relationship management (CRM) systems for enhanced marketing efficiency. Through instructional units, learners will explore the fundamentals of marketing automation, CRM principles, user journey mapping, integration, and optimization.

In the first set of units, learners will be introduced to marketing automation, understanding how it streamlines marketing processes and improves campaign effectiveness. They will then delve into CRM fundamentals, learning to manage customer interactions, maintain accurate customer data, and foster strong customer relationships. The module also covers user journey mapping, enabling learners to analyze customer behavior and optimize marketing strategies accordingly.

The second set of units focuses on integrating marketing automation with CRM systems to synchronize data and automate personalized campaigns. Learners will gain insights into measuring and optimizing marketing automation and CRM efforts, tracking key performance indicators (KPIs), and continuously improving marketing strategies. Through practical projects, learners will implement marketing automation, CRM fundamentals, user journey mapping, integration, and optimization, developing hands-on skills applicable in real-world marketing scenarios.

The module 'Omni Commerce Campaign' equips learners with the knowledge and skills to create and execute effective omni channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behavior, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.

In the first set of IUs, learners will gain insights into consumer behavior in an omni channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni channel marketing, learning how to analyze data, derive insights, and optimize campaigns based on data-driven strategies.

Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behavior analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni channel marketing campaigns, optimizing customer engagement and driving business growth.

The 'Solution Sales' module equips learners with valuable knowledge and skills derived from a series of learning units. First, learners will delve into developing a Solution Sales Canvas, enabling them to visualize and plan effective sales strategies. They will then progress to the Sales & Marketing Funnel, starting with the Discovery & Prospecting Phase focuses on identifying potential customers and initiating contact. Subsequently, learners will explore the Lead Qualification & Solution Phase, where they will learn to assess leads and present appropriate solutions. The module Closing & Post Conversion Phase will be covered, providing insights into finalizing deals and managing post-conversion activities.

Additionally, the Sales & Marketing Funnel's Closing & Post Conversion Phase, is included to further enhance learners' understanding of this critical stage. Throughout the module, learners will engage in a series of projects that culminate in valuable learning outcomes and abilities. By implementing Lean methodologies, learners will create a comprehensive startup project, identifying problems, designing compelling value propositions, assessing market viability, and developing effective marketing strategies. These projects empower learners to apply theoretical concepts to practical scenarios, fostering the development of critical thinking, problem-solving, and strategic decision-making skills.

By the end of the 'Solution Sales' module, learners will possess the necessary expertise to develop solution sales strategies, navigate the sales and marketing funnel, and optimize closing and post-conversion activities. They will have the ability to construct a startup project using Lean methodologies, ensuring a thorough understanding of customer needs, value creation, and market viability.

In the 'Generative AI' module, learners will acquire valuable knowledge and skills through a comprehensive exploration of various learning units. The module begins by providing an introduction to Generative AI Models, equipping learners with a fundamental understanding of this exciting field. They will delve into the principles, techniques, and applications of generative AI, laying the foundation for further exploration. Moving forward, learners will be introduced to OpenAI and its renowned ChatGPT technology. They will discover how ChatGPT can be applied in practical scenarios, gaining insights into its capabilities and potential applications. Through hands-on exercises, learners will develop the skills to effectively utilize ChatGPT for interactive conversations and communication.

The module then focuses on exploring the use cases of ChatGPT in research and content generation. Learners will examine real-world examples and understand how ChatGPT can be leveraged for generating high-quality content, aiding in research endeavours, and facilitating creative processes. Furthermore, learners will explore the use of ChatGPT in enhancing business productivity. They will discover how to employ ChatGPT to automate tasks, streamline workflows, and boost efficiency within a business environment. Through practical exercises, they will develop productivity tools that leverage generative AI models like ChatGPT. To consolidate their learning, learners will undertake a project-based approach. They will engage in diverse projects involving the development of tutorials, applications, research examples, productivity tools, and even building a Microsoft Virtual Assistant ChatBot. These projects will enable learners to apply their knowledge and skills in practical settings, enhancing their understanding and competence in generative AI.

Throughout this module, learners will emerge with the ability to harness generative AI models like ChatGPT effectively. They will acquire the skills to develop innovative solutions, facilitate research and content generation, and improve business productivity. The 'Generative AI' module offers an immersive learning experience in this rapidly advancing field.

The Agile Project Management module provides learners with a comprehensive understanding of project management and Scrum methodology implementation. The module covers essential topics such as Agile Project Management, Project Management using Scrum, Building a Scrum Team, and Scrum Planning & Implementation. Learners develop expertise in implementing Project Management using Scrum, including project planning, user story prioritization, role assignment, sprint execution, and defining sprints and success measures.

The unit incorporates real-world case studies to enhance practical understanding. Case Study 1 focuses on the implementation of Scrum within a product team, providing learners with authentic scenarios and challenges. Case Study 2 explores overcoming obstacles in Scrum implementation, equipping learners with hands-on experience in managing project complexities. Case Study 3 examines the impact of organizational and team structures on Agile project management, offering valuable insights for optimizing project performance. Learners will also gain hands on exposure to using ClickUp tool to create and manage the scrum.

By combining theory and practical experience, the unit equips learners to apply Agile principles and leverage Scrum methodology effectively. Upon completion, learners possess the skills needed to navigate project management intricacies and drive successful outcomes.

The Industry Project module focuses on providing learners with hands-on experience in optimizing digital marketing strategies and campaigns for real-world scenarios. Through a project-based approach, learners will apply their knowledge and skills in reviewing, improving, and optimizing various aspects of digital marketing, including website optimization, search ads, social media campaigns, email marketing, SEO activities, automated marketing, and utilizing data analytics. This module offers learners an opportunity to work on a practical industry project, allowing them to gain valuable insights and practical experience in optimizing digital marketing efforts to achieve business goals.

By working on a real-world project, learners gain valuable insights into industry best practices, problem-solving skills, and the ability to make data-driven decisions. Through the module, learners develop a deep understanding of digital marketing optimization techniques and acquire the skills required to meet business objectives effectively in today's competitive digital landscape.